Friday, May 27, 2022

Meet the talent – Diana Piemari Cereda

Age: almost 35

Place of residence: Madrid, Spain

Position: Senior Global Marketing Manager at Eatable Adventures

Please describe a day in your life:

I am the kind of person that doesn’t like routines, so every day looks quite different from the others. After two years of remote working, I do enjoy office life, the human connection with my team and my colleagues. I usually try not to have more than 5 hours of meetings a day, especially because I have meetings in 3 different languages. For lunch, there is a beautifully equipped kitchen in the office so I am used to having my bento box or Harvard plate with lots of plant-based colorful food.

Ideally, before leaving I check how far I am from my 10.000 steps in order to decide my way back home, might be metro, might be walking, also might be Uber.

I always try to have plans after work. Madrid never sleeps, there is always something going on, whether it is a dinner, an art exhibit, or simply grocery shopping and cooking.

How many projects are you currently working on? Please describe them:

My full-time job is working at Eatable Adventures, building tomorrow’s food companies by working with startups and corporations in the food industry. Being a marketer means being involved in almost every project we are developing. Among the interesting projects I am working on, I would definitely mention Mylkcubator, the first incubation program for cellular agriculture startups in the dairy industry led by Pascual Innoventures, and the Madrid Food Innovation Hub, a hub for food innovators managed by the City Council of Madrid.

In your opinion, who is the most influential person/company in the world of technology these days?

I guess Meta, since Mark Zuckemberg’s announcement of rebranding Facebook to Meta we have seen all brands from all sectors trying to approach this upgraded version of The Sims. It seems that hiring Web 3 experts is the new black nowadays.

If you can pick one app/product/project existing now that you wish you were involved in, what would it be:

If I have to choose a food tech company I would say Impossible Foods, even though I haven’t tried any of their products yet, the science behind the patented heme technology seems pretty revolutionary to me.

How do you see technology evolving in the next ten years?

In the next 10 years I think we’ll start seeing the impact of the gen Z entrepreneurs which are way more climatech driven than us millennials or the boomer generation.

What would you like the industry to look like in ten years?

I hope we’ll have a common regulatory framework across countries, more attention to mental health and B-corps being the standard, not the exception.

What are the three characteristics you have that make you successful in tech?

Be curious, be patient, and don’t become attached to a specific technology. Be curious because technology is always evolving, be patient to discover new technologies with a learn-by-doing approach, and last but not least, don’t get attached to technology, its successor can be around the corner.

food tech
Eatable offices

What is the most difficult thing you had to deal with during your career?

The most difficult thing was telling my team (the first I ever built) that I was leaving that company. It took me months to make that decision, I felt responsible for them. Luckily they understood and we still catch up all together once in a while. We are all in different companies right now.

What is your greatest achievement up until today?

To me it’s always about the people, so I guess my biggest achievement is building meaningful relationships.

What do you wish yourself with respect to your career?

I wish myself to maintain the passion for what I do, to be surrounded by people that are as passionate as I am.

Where do you see yourself in five years?

Building tomorrow’s food tech companies.

What is your next goal?

My next goal is to build my investment portfolio with food tech companies outside Europe. I started investing in fintech almost 5 years ago, then moved to foodtech in late 2020 concentrating the investments between Spain and UK. In the next few years, I wish I’ll be able to access the most active foodtech ecosystems like the US, Israel, or Singapore.

What tip do you have for people who want to start out in the tech world?

Learn by doing, and show up. When I decided to change sectors I opened a blog and started writing about food tech, interviewing people, and reading a lot. My recommendation is to position yourself as a tech enthusiast and connect with tech experts who can inspire you.

If you could say something to your younger self what would it be?

Do the Erasmus. Probably my biggest regret. At that time I decided to go for an internship in London instead of applying for the Erasmus program. Ten years later I realized that I could have done both, but Erasmus is an unforgettable experience.

What do you think non-tech people around (family, friends) think you do?

The people around me don’t understand my actual job and any of my previous experiences; not just because they don’t understand what I do, but because they don’t understand the companies I’ve worked for.

What is the invention of the century in your eyes?

The internet for sure.

What can’t you do without? (app/product…):

I have been living for more than 30 years without using a watch, but since I started using a smartwatch, I cannot do anything without it. When it’s charging, I feel so weird not to have it on my wrist.

Which famous person would you like to have dinner with and why?

My favorite book is Free by Chirs Anderson, which is why I started to be fascinated by the tech world and left behind my dreams of working in the fashion industry. I even have a tattoo inspired by that book. I would definitely go for dinner with him.

food tech

Where would you like to travel next?

My next destinations should be Tel Aviv or Singapore, the most advanced ecosystems in foodtech. I am the kind of person that takes a vacation to participate in a tech event. My last one was going to Lisbon for the Web Summit, where I personally met Andriani Loizidou.

If you were asked to stay on a deserted island for 6 months what 3 things would you take with you?

Can I answer mozzarella cheese, tomato, and flour to make pizza? I know it’s not a tech-related answer, but as an Italian, I need my weekly pizza dose.

Do you have a person who influences or motivates you?

My team and colleagues motivate me very much. I am a newbie in food tech so learning from them is a never stopping process.

Last thing regarding which you told yourself “how come no one has ever thought of it”?

I truly don’t understand why Google is not buying Calendly or developing a similar tool. I just checked and they have just launched a similar product but the reviews I found online are quite disappointing.

Last thing regarding which you told yourself “how come haven’t thought of it”?

I am not used to thinking that way. I prefer clapping hands instead.

What is the greatest miss? (you thought it will never work but turned out to be a great success):

I do always think “expect the unexpected”, so success is definitely one possibility but I always consider way more outputs and have plenty of plans B, C, D…

What did you dream of creating/inventing/doing as a child?

It seems that as a child I had pretty decent drawing skills, but those skills didn’t evolve, so my career as an artist was completely non-viable. Maybe I’ll give a try to NFTs.

How did covid-19 change the way people view technological development?

Being more required than ever. We all agree that Covid-19 led the digital transformation better than any CEO or CIO.

Andriani Loizidou
Andriani Loizidou
Andriani has been working in Publishing Industry since 2010. She has worked in major Publishing Houses in UK and Greece, such as Cambridge University Press and ProQuest. She gained experience in different departments in Publishing, including editing, sales, marketing, research and book launch (event planning). She started as Social Media Manager in 4i magazine, but very quickly became the Editor in Chief. At the moment, she lives in Greece, where she is mentoring women with job and education matters; and she is the mother of 2 boys.

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