Saturday, November 27, 2021

COVID-19 & Internet of Behaviour

Covid19 -> Remote Work  

It is a fact that since the beginning of 2020 everyone’s life has started to change due to COVID-19. It was and is very shocking that lockdown will be one of the most important factors in protecting us from the global pandemic of this particular virus.

Workplaces, schools and Universities across 80 countries where the slow-but-steadily invading virus have already impacted decisively turned to remote working with travel bans and work-from-home regulations in place. While for the education sector, blended learning or technology enhanced learning or online learning are not new concepts or practice, alike the digitally managed app-based virtual companies (particularly dominant in China, e.g., Alibaba, DiDi, Meituan, ele.me, etc.) but it is quite a new challenge or opportunity for many other sectors and traditional work-based organisations in an Economy. 

In terms of organisational behaviour, this new practice of working remotely raises questions on changing team working dynamics, choice of communication modes, personal anxiety and attitude, virtual leadership, IT management, and overall impact on team performance.

Employees can get exclusively task-focused in this period given the solitude and lack of a working environment around peers. While goal-oriented action is generally good for productivity, but detachment and loneliness sourcing from disconnectedness from peers could lead to fall in engagement and worker motivation (Boidurjo Rick Mukhopadhyay, March 2020). 
So, we understand that not so much the remote work, but the combination with incarceration at home creates challenges to be addressed by both employees and company leaders as painlessly and effectively as possible.

IoB (Internet of Behaviour)

Internet of Behaviour

One of the effects of the pandemic is the increase of users in digital devices and consequently in the internet. Internet Behaviour refers to the interconnection of devices that result in a wide variety of new data sources. In addition to obtaining data directly from customers, companies also collect information about non-customers through notification to connected devices. All the devices caused by technology around us act as a gateway to gather information. A single smartphone can monitor a person’s internet movements, as well as geographical locations in real time.

The Internet of Behaviour (IoB) is to store data, such as personally codes, registers, shares, and address (individual or organizational) behaviours and to use pre-defined IP (v6) addresses to be used as individuals or any communities see as best. The behaviour of the internet seeks to address the issue of data processing for a specific purpose. For example, how to apply this understanding to the creation and marketing of new products – in terms of human psychology. 

The Internet of Behaviour (IoB) is perhaps one of the emerging technology trends that will allow businesses to respond, survive and even thrive in a global crisis.

IoB is about using data to change behaviour. For commercial vehicles, for example, telematics can monitor driving behaviours, from sudden braking to aggressive turns. Companies can then use this data to improve driver performance, routing and security. 
As it is easily understood we have some advantages and disadvantages that can arise using the behaviour of the internet.

According to the examples mentioned above, the application of technology can change behaviours, easily solving many everyday problems in a short time. It can also help improve the application of these rules in many social and economic sectors by using the technology of conducting the internet with other technologies such as the internet of things with constructive results at the societal and individual level.

One of the most important things is the consumer privacy should be paramount, especially as we enter a time when consumer data is soaring. Most people respond positively to product suggestions and sales channels tailored to their unique tastes and needs. However, consumers have their privacy. It is necessary to protect all of the consumer data to avoid the negative an adverse reaction from the consumer. One of the drawbacks of the digital world is related to the theft of user data and their use for illegal purposes. Online behaviour data could allow cybercriminals to access sensitive data that reveals consumer behaviour patterns. As we understand, there should be a specific protection policy and its implementation in the field of cyber security.

Gartner predicts that by the end of 2025, more than half the world’s population will be involved in at least one commercial or government IoB program. In addition, by 2023, 40% of the world’s population is projected to be digitally monitored to influence our behaviour. Over 3 billion people!

Dimitris Kallimanis
My name is Dimitris Kallimanis. I have been working as a Risk Consultant at Deloitte Cyber ​​Security since 2019. I have a master's degree in computer security systems. I'm interested in any new technologies such as Cryptography, Cryptography Algorithms, Machine Learning, Identity Access Management, Cloud Security, Cyber ​​Security, Penetration Testing, Malware Analysis. I like to travel and I have visited 25 countries improving and opening my mind. For the last three years I have been working in three different countries and it was the one of the most interesting steps in my life!

Related Articles

Latest Articles